| According to separate studies by Barbour and Monroe Marketing research, Arizona State University and Rice University:
• 98% of people surveyed had a positive or neutral
reaction to the Ads
• 84.4% recalled seeing a specific ad
• 92.5% of that group could name specific advertisers
without prompting
• 88.5% of those who recalled seeing a specific ad recalled at least four selling points in it
• Impressions from indoor ads are 40% stronger than from typical print ads
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• Undivided attention to your target customers
• Select ad location by income, area of town, professions,
lifestyle, age and gender
• Better value for your advertising dollars
• 8 1/2" x 11", high quality, full color advertisements
• No channels to change and no pages to turn
• A longer viewing time than television, radio, outdoor
billboards and print media
• Raises top-of-mind awareness of your brand |
